1st Assignment : Magazine Subject

Age Group: 34 - 38

Income: 45,000 – 125,000

 Education level: 4 yrs college and/or postgraduate, streetwise, somewhat cultured

 Geographic locale: Urban/suburban – within 1.5 hr from a major city

 Gender: Male

Aspirations: Driven by Personal Growth
(includes of: physical, emotional and monetary growth)

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Feature 1: Martial Arts


Feature 2: Social Dance (Salsa, Swing)

Feature 3: The Nitty Gritty (Money & Kids)

Departments:

Talking Shop – Powertools, home improvement, etc

Gone Geek – The quick update on everything tech

Stubs – Entertainment Review

Executive Summary – Business & Politics

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Pallet: Cool and grounded color tones with pops of bright/primary color for contrast.

Style: Mix of High saturation color photography & Illustration with occational B&W thrown in.

Description:

A men’s variety magazine with a focus on personal growth & achievement.